Living Centerline

Chapter 1. The Dragon

Balance in the branding

Our story begins when need came to Living Centerline Institute to rebrand their identity so they can look serious with investors.

Storytale was there to help with finding a new visual identity, pitch deck, and website to help make them stand out and appeal to their audience.

Living Centerline Institute is the worlds first data-analytics company to collect and process real-time data across Mind, Body and Balance Sheet ™. Founded in 2014, LCI’s research and development in the wellness and homeostasis domains positions them to uniquely engage in Psychophysiological Economics for the next generation.

We first delved into learning about the problem and Living Centerline.

And what services we were going to need to realise their goals.

Company

Health & Wellbeing
Start-up Business
USA

Branding

Logo design
Visual identity
Academic papers

Product

Website
App design

Strategy

Research & Insights
Pitch deck

Chapter 2. The Quest

The centre point of
convergence

Our early exploration of the brand was guided by the interplay of light and the balance of additive colour. The convergence of three distinct domains revealed an opportunity for a playful, dynamic identity. Inspired by orbits, coloured lenses, and the dance of light refraction, we shaped a brand that feels vibrant and engaging. The bold, playful colour palette ensured the brand remained visible and resonant with the right audience.

Chapter 3. The Treasure

Finding balance between
academics and start-up

With Living Centerline’s roots in academia and its future in app and wearable technology, partnering with Storytale provided the opportunity to define its true identity. Together, we explored branding treatments that honoured its academic origins while embracing a Silicon Valley-inspired evolution. Ultimately, we found harmony between the two—capturing the essence of light converging at a centrepoint, a subtle homage to the brand’s past.

Living Centerline

Balance in the branding

Storytale was there to help with finding a new visual identity, pitch deck, and website to help make them stand out and appeal to their audience.

Company

Branding

Product

Strategy

The centre point of
convergence

Finding balance between
academics and start-up

TMS Private Wealth

READY TO WORK
ON YOUR LEGEND

Living Centerline

Balance in the branding

Storytale was there to help with finding a new visual identity, pitch deck, and website to help make them stand out and appeal to their audience.

Company

Branding

Product

Strategy

The centre point of convergence

Finding balance between academics and start-up

TMS Private Wealth

READY TO WORK ON YOUR LEGEND

The centre point of
convergence

Finding balance between
academics and start-up

READY TO WORK
ON YOUR LEGEND